Shane Martin

Born and raised in Mississippi, Shane's roots run deep in Southern culture – from his passion for football to his years touring the South as a musician through Nashville, Georgia, and Alabama. But like many Southerners, his relationship with food eventually took its toll. Juggling the demands of raising five children while pursuing his dreams, Shane's health slowly slipped away. Despite mounting warnings from doctors, he found himself overweight, out of shape, and struggling to find joy in daily life. He knew something needed to change, but wasn't ready to take that first step. Everything shifted when he discovered "Forks Over Knives" and "The Engine 2 Diet." Inspired by their message, Shane dove headfirst into plant-based living – or as he likes to say, went "cold kale." This decision not only transformed his health but led him to discover a new passion: creating simple, delicious plant-based versions of beloved Southern dishes. Today, as the founder of shaneandsimple.com, Shane brings his down-to-earth approach to plant-based cooking. "I'm just your average, ordinary guy who makes plant-based cooking casual, easy, and delicious," he explains. "No fancy equipment, no chef speak – just a normal dude who loves to cook good food that happens to be completely plant-based.